Sony professional products, ranging from broadcast to healthcare equipment, are used across the world. The products are sold through a specialist network of expert and knowledgeable resellers and Sony partners. To maintain the brand positioning of Sony and maximise sales throughout the channel, Atomium provides accurate and timely information across thousands of key commercial partners. The value of Atomium within Sony is demonstrated by their ongoing investment towards new features and functionality.

Sony Broadcast Case Study PDF

Launch dates: May 2008 - Initial launch of Broadcast & AV Atomium within Europe.
Autumn 2008 – Language display options and additional functionality added.
March 2009 – Five additional product ranges added plus new functionality.
August 2009 – New functionality added, including collateral and video libraries.
Impact on brochure/workbook: Replaced 500 page perfect bound reference catalogue.
User numbers: 15,000 dealers across Europe and South Africa.
User Type: Dealer networks, customer service, product and marketing teams.
Product count: 1,000
Interface: Sony Atomium draws on XML from the Sony trade portal and feeds back accurate clean data. The Atomium provides dealers with the ability to control pricing and discounts, customise their outputs with dealer details and logo, and configure the product ranges displayed.

Adobe Flash Player not installed or older than 9.0.115!

The Sony Atomium, provided on USB and DVD, provides channel partners with accurate, relevant and supporting information for products across six product ranges including Broadcast & AV, Healthcare, Video Security and Projectors & Displays. The option of either USB or installed DVD guarantees easy access to the product information wherever the dealers are located. The links and associations made within Atomium mean there is no longer a need for the sales team to hunt around for the compatible accessories and brochures – the Atomium does it all for them.