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Atomium allows you to tell the story of your brand, products and services in the way you want. It is a rich information application that supplies data, images and resources just when required and displayed in combinations customisable to suit the user. As such it provides the richest possible experience in terms of the information available and the ways to interact with it.
Return On Investment
The return on investment comes from Atomium's contribution to supporting sales order capture and driving cross sell and up sell opportunities. By visualising product and service data it streamlines what are often multistep selling and decision making processes. When used across territories and language variations there are direct cost savings from eliminating or reducing printed collateral as multiple print runs are no longer required.
Viability
Long term viability is assured through incremental functional and content changes, not possible with printed materials. Risk is minimised as Atomium is self-contained and quick to deploy, it has minimal impact on other systems and reaping the benefits is not tied to deployment of other software or infrastructure requirements.
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Sales Benefits
 Increased Revenues
- Improved product visibility ensures the entire range is properly showcased.
- Links and associations around the proposition promote cross sell and up sell.
- Opportunities from new lines, short runs or tactical promotions are maximised.
Shortened Sales Cycle
- Meet objections immediately with instant access to product details and supporting information.
- Become subject matter experts and establish trusted adviser status.
- Bring a customer to a decision more quickly through being better informed.
Improved Customer Satisfaction
- Professional, comprehensive and effective presentations can be tailored to customer requirements, resulting in greater understanding of product offer and increased customer satisfaction.
- Tailored MS Office or PDF leave behinds provide a high intrinsic value to customers and reduces wastage on printed brochures.
Productivity Savings
- Putting together a proposed buy for a customer using Atomium results in significant time savings.
Automation
- Make selections before, during or after a sales call.
- Create presentations, order confirmations and spreadsheets dynamically.
- Integrate with existing workflow and sales order processing.
Marketing Benefits
Cost Savings
- Multiple outputs and language options facilitate reduced spend on printed catalogues.
Reduced Errors
- Hark’s data qualification and integrity checks ensure sales information is accurate.
Communication and Collaboration
- Embeds key brand messages.
- Supports strategic initiatives and international growth.
- Product information is available offline so usage is not limited by internet connections.
Acceleration
- Always on internet updates ensure new information and marketing materials reach users fast and remain current.
Compliance
- Enforce rule books and product matrices.
- Dynamically generated outputs ensure that all sales presentations meet brand guidelines.
- Auto generated documentation can meet legal and industry compliance requirements.
Encyclopaedic Product Information
- Technology descriptions, specification sheets, technical data and logistic information instantly available.
Intuitive Navigation
- Access data to answer questions seamlessly, without interrupting the flow of the training session.
Productivity Savings
- Answer product data enquiries swiftly using search facility, rather than leafing through catalogues.
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BENEFITS
